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                                The city zoo has a new exotic bird exhibit and an attractive entry display tells visitors a local bank helped sponsor it; a major food manufacturer donates a portion of the cost of each item shoppers purchase to a national school program; the symphony season would be a lot shorter if it weren't for the generous support of the insurance company whose name appears prominently on the program - creative sponsorship arrangements like these are giving many nonprofit organizations a vital boost toward achieving their missions and at the same time supplying businesses with focused access to desirable customers. This book is part sponsorship tool-kit, part propaganda. I am telling you that upfront because it is impossible for me to disguise my fervor for sponsorship. If your nonprofit organization does not already have one or more sponsors and a process to bring more onboard, I want to recruit you to the business of identifying the sponsors who are right for you, holding discussions with their decision makers, and coming to agreement on practical and creative sponsorship deals. If your organization is already a sponsee, I want to help you be more competitive in the value you can offer a sponsor. Mode Possible By is a practical guide; it offers you tools and techniques I have developed and used over many years. I joined the sponsorship industry when it was still emerging, when there were no nonprofit executives whose work was dedicated solely to seeking sponsorships and I was competing with NASCAR and NFL representatives for corporations' sponsorship dollars. This book is the book I could have used then to save myself time (and occasionally embarrassment).

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