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    Managing Performance and Change the Knowledge Age john storey managing performance and change the knowledge age Managing Performance and Change the Knowledge Age купить
    Managing Performance and Change the Knowledge Age
    2978 Руб
      Managing Knowledge Work and Work Performance john storey managing performance and change the knowledge age Managing Knowledge Work and Work Performance купить
      Managing Knowledge Work and Work Performance
      7204 Руб
        Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition john storey managing performance and change the knowledge age Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition купить
        Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition
        3883 Руб
          Managing Changes in the 21st Century Libraries & Information Centres john storey managing performance and change the knowledge age Managing Changes in the 21st Century Libraries & Information Centres купить
          Managing Changes in the 21st Century Libraries & Information Centres
          3393 Руб
            A look at change and conflict in Zimbabwean schools john storey managing performance and change the knowledge age A look at change and conflict in Zimbabwean schools купить
            A look at change and conflict in Zimbabwean schools
            4631 Руб
              Alison  Green Managing to Change the World. The Nonprofit Manager's Guide to Getting Results john storey managing performance and change the knowledge age Alison  Green Managing to Change the World. The Nonprofit Manager's Guide to Getting Results купить
              Alison Green Managing to Change the World. The Nonprofit Manager's Guide to Getting Results
              1859.73 Руб
                John  Mangieri Power Thinking. How the Way You Think Can Change the Way You Lead john storey managing performance and change the knowledge age John  Mangieri Power Thinking. How the Way You Think Can Change the Way You Lead купить
                John Mangieri Power Thinking. How the Way You Think Can Change the Way You Lead
                1856.91 Руб
                  John  Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms john storey managing performance and change the knowledge age John  Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms купить
                  John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
                  1690.66 Руб
                    Managing Business Performance: The Science and The Art john storey managing performance and change the knowledge age Managing Business Performance: The Science and The Art купить
                    Managing Business Performance: The Science and The Art
                    3695 Руб
                      Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement john storey managing performance and change the knowledge age Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement купить
                      Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement
                      2910 Руб
                        Thomas  Stanton Managing Risk and Performance. A Guide for Government Decision Makers john storey managing performance and change the knowledge age Thomas  Stanton Managing Risk and Performance. A Guide for Government Decision Makers купить
                        Thomas Stanton Managing Risk and Performance. A Guide for Government Decision Makers
                        4226.66 Руб
                          Managing Strategic Change: Technical, Political, and Cultural Dynamics john storey managing performance and change the knowledge age Managing Strategic Change: Technical, Political, and Cultural Dynamics купить
                          Managing Strategic Change: Technical, Political, and Cultural Dynamics
                          8845 Руб
                            Knowledge-Based Performance Measurement Systems john storey managing performance and change the knowledge age Knowledge-Based Performance Measurement Systems купить
                            Knowledge-Based Performance Measurement Systems
                            4459 Руб
                              Managing Staff for Improved Performance: Human Resource Management in Schools john storey managing performance and change the knowledge age Managing Staff for Improved Performance: Human Resource Management in Schools купить
                              Managing Staff for Improved Performance: Human Resource Management in Schools
                              8168 Руб
                                Managing Marketing in Practice: Selected Corporate Cases in Bangladesh john storey managing performance and change the knowledge age Managing Marketing in Practice: Selected Corporate Cases in Bangladesh купить
                                Managing Marketing in Practice: Selected Corporate Cases in Bangladesh
                                4631 Руб
                                Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

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