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    Rohit  Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice hospitality marketing management Rohit  Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice купить
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      Scott  Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative hospitality marketing management Scott  Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative купить
      Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
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        Imam Wahyudi Risk Management for Islamic Banks hospitality marketing management Imam Wahyudi Risk Management for Islamic Banks купить
        Imam Wahyudi Risk Management for Islamic Banks
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          Evgenii  Prussakov Affiliate Program Management. An Hour a Day hospitality marketing management Evgenii  Prussakov Affiliate Program Management. An Hour a Day купить
          Evgenii Prussakov Affiliate Program Management. An Hour a Day
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            Gary  Grabel Wealth Opportunities in Commercial Real Estate. Management, Financing and Marketing of Investment Properties hospitality marketing management Gary  Grabel Wealth Opportunities in Commercial Real Estate. Management, Financing and Marketing of Investment Properties купить
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              Bernd Schmitt H. Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers hospitality marketing management Bernd Schmitt H. Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers купить
              Bernd Schmitt H. Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers
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                Gaynor  Lea-Greenwood Fashion Marketing Communications hospitality marketing management Gaynor  Lea-Greenwood Fashion Marketing Communications купить
                Gaynor Lea-Greenwood Fashion Marketing Communications
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                  Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos hospitality marketing management Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos купить
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                    Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management hospitality marketing management Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management купить
                    Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management
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                      Mark  Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know hospitality marketing management Mark  Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know купить
                      Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know
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                        Philip  Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know hospitality marketing management Philip  Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know купить
                        Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
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                          Peter  Fisk Marketing Genius hospitality marketing management Peter  Fisk Marketing Genius купить
                          Peter Fisk Marketing Genius
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                            Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment hospitality marketing management Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment купить
                            Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment
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                              Roland  Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage hospitality marketing management Roland  Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage купить
                              Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
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                                Judy  Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge hospitality marketing management Judy  Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge купить
                                Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge
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                                The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. «Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.» —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management «A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.» —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks «This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.» —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells «This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.» —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans «Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success» —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands «Marketing Genius offers marketers 99% inspiration for only 1% perspiration.» —Hugh Burkitt, CEO, The Marketing Society

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