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    Food Design in Italy: Product Development and Communication food design in italy product development and communication Food Design in Italy: Product Development and Communication купить
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      Boxed & labelled Two: New Approaches to Packaging Design food design in italy product development and communication Boxed & labelled Two: New Approaches to Packaging Design купить
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          N. Giusti Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods food design in italy product development and communication N. Giusti Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods купить
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              Italy: Pre-Intermediate Level food design in italy product development and communication Italy: Pre-Intermediate Level купить
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                In autumn and winter in 2015 new product, original design brand quality 100% cotton linen loose big yards Women's cotton food design in italy product development and communication In autumn and winter in 2015 new product, original design brand quality 100% cotton linen loose big yards Women's cotton купить
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                  Typographic Design: Form and Communication food design in italy product development and communication Typographic Design: Form and Communication купить
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                      MaiTech 03100623 ATMEGA48 + NRF24L01 Interface Wireless Development Board Module - Black food design in italy product development and communication MaiTech 03100623 ATMEGA48 + NRF24L01 Interface Wireless Development Board Module - Black купить
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                        Italy Pre-Int Reader W/out CD MRPre food design in italy product development and communication Italy Pre-Int Reader W/out CD MRPre купить
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                            Italy Design Hot Sale Clear and blue Color Handmade Blown Glass Art Chandelier Lighting food design in italy product development and communication Italy Design Hot Sale Clear and blue Color Handmade Blown Glass Art Chandelier Lighting купить
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                                The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign--as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design - all of which address a longing for "truthfulness." One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an "Ah, just like grandma used to make!" reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product's connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed and Labelled 2 are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today.

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