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    Contemporary Issues in Marketing and Consumer Behaviour, contemporary issues in marketing and consumer behaviour Contemporary Issues in Marketing and Consumer Behaviour, купить
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      Consumer Behaviour of Russian Speakers contemporary issues in marketing and consumer behaviour Consumer Behaviour of Russian Speakers купить
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        Consumer Behaviour In Rural Market : A Study Of Durables contemporary issues in marketing and consumer behaviour Consumer Behaviour In Rural Market : A Study Of Durables купить
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          Consumer Behaviour  - Organized Fish retail contemporary issues in marketing and consumer behaviour Consumer Behaviour  - Organized Fish retail купить
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            Consumer Behaviour and Marketing Strategy contemporary issues in marketing and consumer behaviour Consumer Behaviour and Marketing Strategy купить
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              Consumer Behaviour in Sport and Events, contemporary issues in marketing and consumer behaviour Consumer Behaviour in Sport and Events, купить
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                Tourism Marketing contemporary issues in marketing and consumer behaviour Tourism Marketing купить
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                  Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) contemporary issues in marketing and consumer behaviour Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) купить
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                    Consumer Buying Behaviour contemporary issues in marketing and consumer behaviour Consumer Buying Behaviour купить
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                      Consumers and Services contemporary issues in marketing and consumer behaviour Consumers and Services купить
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                        Handbook of Agricultural Economics: Marketing, Distribution, and Consumers contemporary issues in marketing and consumer behaviour Handbook of Agricultural Economics: Marketing, Distribution, and Consumers купить
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                          Progress in Tourism Marketing (Advances in Tourism Research) contemporary issues in marketing and consumer behaviour Progress in Tourism Marketing (Advances in Tourism Research) купить
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                            Consumer buying behaviour for white goods contemporary issues in marketing and consumer behaviour Consumer buying behaviour for white goods купить
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                              Rural Marketing in India after the Economic Reforms contemporary issues in marketing and consumer behaviour Rural Marketing in India after the Economic Reforms купить
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                                Buyer Behaviour in Fluid Milk Markets contemporary issues in marketing and consumer behaviour Buyer Behaviour in Fluid Milk Markets купить
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                                The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.

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